Evolution of Camel Packaging


Camille Klein

February 9, 2017

Camel Company

Evolution of Camel Packaging

Oberlin, Ohio

Original pack of cigarettes versus new redesign, both purchased in town at Mickey Mart

Marking existence of this product, which I consume daily, as it stands now/how it will continue to stand in the future. Example of strong marketing impact/recognizability of a common image/familiarity of brand through package design, and the attempt to evolve product through visual means. 


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